Local Trailblazer SEO Package
How it Works
- Purchase the local SEO package of your choice
- Complete our campaign builder to provide our team with your business details
- We’ll schedule an onboarding call to learn about your business goals and review our baseline numbers
- Expect the setup tasks to completed within seven business days
- Expect your first month’s deliverables within 14 days
- We’ll meet monthly to review your campaign progress
$495 (One-time Fee)
The following details the setup deliverables and tasks performed at the beginning of your campaign. Each package purchased requires these setup activities and the one-time fee listed above. If you have two or more locations, you must purchase a package for each and you get 10% off across the board. Contact us for your multi-location discount.
WordPress Website (5 Pages) & FREE Hosting
To ensure your online marketing efforts get off on the right foot, we include a website built on the WordPress content management system (CMS) with five service or product pages of your choice. This is in addition to your homepage, contact page, and various other non-core pages.
Furthermore, digital marketing clients get free hosting!
Have more than five offerings you’d like to feature on your website? No prob! Additional service or product pages can be added for $65 each.
Already have a website with a modern CMS? No prob! We put these resources towards bulking up your existing content and better optimizing it for search.
Location Copy (1,000 words)
In order to better associate your business offerings with the area in which you operate, we produce location-friendly copy that discusses the region, highlights your services or products, and includes frequently asked questions (FAQs), among several other geographical optimizations.
If you have just one location, this information is usually added to your homepage to bolster its rankability. If you have multiple locations, we’ll create location copy for each one and build-out individual pages per location.
Social Accounts (5)
As part of our content marketing efforts, we want to make sure that your brand has a voice on popular social media platforms. We also want to ensure that each platform we use it optimized for success.
If you already have social media profiles on major platforms, great! We’ll optimize and post to your company’s existing accounts on Facebook, Twitter, Instagram, Pinterest, and/or LinkedIn. If not, we’ll take care of creating and updating up to five accounts (Facebook, Twitter, Instagram, Pinterest, and/or LinkedIn) for you as part of our setup process.
Local Business Directories (12)
Local business directories are a great way to get traffic referrals to your website and powerful citations that can help with achieving better rankings. Citations typically come in the form of listing your company name, business address, phone number, and website URL (aka NAP or NAPW info). The consistency of these types of mentions of your company are important for your SEO efforts as they allow search engines to effectively verify who you are and what you have to offer.
Because citations are an important aspect of ranking well in Google Maps, we go through 12 of the most powerful local directories and either create or claim your business listing and optimize the page for gaining the most utility.
Google My Business
Most businesses that have been around for a year or more have a Google My Business (GMB) page, whether they know it or not. If you have a GMB profile that was created automatically for your business, we can simply claim it and fill in any missing information. If you have previously claimed or created your own GMB profile, we’ll go through it with a fine-tooth comb and make sure it’s setup for success.
Google Analytics is one of the most popular tools for monitoring and tracking website performance. Analytics allows us to see where traffic came from, what visitors do and see when on the website, plus how many people called, filled out a form, or purchased something.
Our team uses this information to strategize about future activities, look for holes or opportunities within the existing strategy, better understand user-flow and visitor behaviors, measure growth, and for reporting purposes so that you understand what exactly you’re paying for and why.
Google Search Console
Google’s Search Console is yet another tool used in the SEO industry, but unlike Analytics, which monitors a website’s overall performance, Search Console reports on how a website performs within Google Search.
While we can derive a ton of information from Search Console, the key areas we look for are the total number of website clicks via Google Search, the number of impressions your website content receives when someone performs a Google Search, the click-through-rate (CTR) – clicks divided by impressions, and position (or rank) for individual keywords and your website as a whole.
As with Google Analytics, Search Console data is used for the betterment of your campaign as we progress.
Website Heatmaps & Recordings
You read that correctly! We implement visitor heatmaps and recording with your website so that we can see what an individual (or majority) does on a specific page. With heatmapping we can see how far users scroll, what they interact with (and don’t), then use the information to create a better user experience. Similarly, recordings are videos that can be studied that show us user interactions and help us to understand how effective a page’s layout and content is.
We provide you with a reporting dashboard that can be accessed 24/7 via any device that’s connected to the internet. When setup, we provide you with a link that you can use to access the report, which is updated in near real-time.
Effective reporting is important for a number of reasons and our team uses the data to formulate future strategies, identify what’s working (and what’s not), measure growth, and a whole lot more.
Clients use their reporting dashboard to quantify their marketing efforts and overall ROI.
Details About Your Local SEO Campaign
If you have any questions about the following information, please contact us.
This is the total keyword count for the campaign that you choose. With Package 1, for example, we identify the 10 most impactful keywords to optimize for (in regards to bringing in new business). With Package 2, we focus on 15 keywords and with Package 3, we optimize your campaign for up to 25 keywords.
When your campaign first launches, we conduct keyword research to discover the best keywords to use. We then make note of your website’s current keyword rankings and provide that information to you in our Baseline Report. We use this information throughout the course of your campaign to measure and report upon improvements.
Depending on the package you choose, you receive one, two, or three pieces of content each month. Content comes in many forms, but the most common ways we deliver content to you is in the form of articles and graphics. Articles are approximately 1,000 words each; however, you may end up receiving two 500-word articles at the discretion of your strategist.
Your strategist develops a content plan and reviews it with you prior to going into production. Upon your approval, each content piece is produced, published on your website, and promoted.
A natural backlink is one in which a blogger, writer, webmaster, etc., links to your website without any monetary compensation. Typically, these types of backlinks occur organically when someone deems your content good enough to share with their audience.
We get third-party websites to link to your content by letting them know it exists. In other words, we eliminate the element of chance (in regards to others stumbling upon your content) by alerting potentially interested parties that we have something they may want to link to.
No local campaign would be complete without ensuring your website has all of the most powerful directories linking to them. These types of citations help search engines associate your brand with your offerings.
When we setup your campaign, we submit or claim your company’s listing on the most well known local business websites on the internet. Furthermore, we submit your information to the leading aggregators of local business data to ensure as many directories as possible have the most up-to-date info on your company.
On a monthly basis, we identify and optimize your company’s listings across niche and lesser known directories in effort to pass as much authority on to your website as possible.
As part of our content marketing approach, we post blog content, service and product information, and industry-related articles to your social media profiles. This helps grow your audience, drive more website traffic, and increase social signals to various people, apps, and services that rely on them.
If you don’t have any social media profiles to date, we create and/or optimize up to five accounts as part of our setup process.
Google My Business Posts
Google My Business (GMB) is the key to ranking well for local search queries. Without a well optimized GMB page, you may miss out on opportunities sent via Google Maps.
As part of our ongoing monthly deliverables, we update your GMB profile with special offers, customer alerts, events, etc., in effort to keep it refreshed with up-to-date messaging.
Each month we perform up to five pages or 30 minutes of search engine optimizations to the content on your website. This typically comes in the form of updating keywords, adding copy, internal linking, or adjusting conversion points.
Monthly optimizations are determined based on reporting – Analytics data, Search Console performance, and keyword tracking, to name a few.
All clients get a monthly report delivered via email approximately one-month after signing up. In addition, Local Adventurer and Local Trailblazer clients receive a 15-minute progression meeting with their account manager each month (per location).
We also make sure that you have access to your campaign’s reporting numbers when you need them. Which is why we provide all clients with a real-time reporting dashboard that is accessible via weblink and that gives you the information you need to make important business decisions.
Your reporting dashboard shows website visitors, conversion rates (total calls and lead forms filled out), product sales (where applicable), social media interactions, keyword rankings, tasks completed, and a whole lot more.
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