An effective local SEO campaign ensures you get found. Don’t leave it up to chance. Take the necessary steps today to begin tipping the scales in your favor.
Content Pieces (1,000 words)
Natural Backlinks
Citations
Social Posts
Google My Business Posts
Onpage Optimizations
Monthly Report
6 Months (15% Off)
1 Year (20% Off)
2+ Locations (Additional 5% Off. Contact us)
Please note that there is a one-time setup fee of $495 that applies to each package purchased.
Learn more
Local Trailblazer
Local Prospector
1 Content Pieces (1,000 words)
3 Natural Backlinks
3 Citations
4 Social Posts
2 Google My Business Posts
5 Onpage Optimizations
Monthly Report
$2,015 – 6 Months (15% Off / Save $356)
$3,792 – 1 Year (20% Off / Save $948)
Get Started
Local Adventurer
2 Content Pieces (1,000 words)
5 Natural Backlinks
5 Citations
6 Social Posts
4 Google My Business Posts
5 Onpage Optimizations
Monthly Report
$3,545 – 6 Months (15% Off / Save $626)
$6,672 – 1 Year (20% Off / Save $1,668)
Get Started
Local Prospector
3 Content Pieces (1,000 words)
10 Natural Backlinks
5 Citations
8 Social Posts
4 Google My Business Posts
5 Onpage Optimizations
Monthly Report
$4,820 – 6 Months (15% Off / Save $851)
$9,072 – 1 Year (20% Off / Save $2,268)
Get Started
Please note that there is a one-time setup fee of $495 that applies to each package purchased.
Learn more
Setup Information
$495 (One-time Fee)
The following details the setup deliverables and tasks performed at the beginning of your campaign. Each package purchased requires these setup activities and the one-time fee listed above. If you have two or more locations, you must purchase a package for each and you get 10% off across the board. Contact us for your multi-location discount.
WordPress Website (5 Pages) & FREE Hosting
To ensure your online marketing efforts get off on the right foot, we include a website built on the WordPress content management system (CMS) with five service or product pages of your choice. This is in addition to your homepage, contact page, and various other non-core pages.
Furthermore, digital marketing clients get free hosting!
Have more than five offerings you’d like to feature on your website? No prob! Additional service or product pages can be added for $65 each.
Already have a website with a modern CMS? No prob! We put these resources towards bulking up your existing content and better optimizing it for search.
Location Copy (1,000 words)
In order to better associate your business offerings with the area in which you operate, we produce location-friendly copy that discusses the region, highlights your services or products, and includes frequently asked questions (FAQs), among several other geographical optimizations.
If you have just one location, this information is usually added to your homepage to bolster its rankability. If you have multiple locations, we’ll create location copy for each one and build-out individual pages per location.
Social Accounts (5)
As part of our content marketing efforts, we want to make sure that your brand has a voice on popular social media platforms. We also want to ensure that each platform we use it optimized for success.
If you already have social media profiles on major platforms, great! We’ll optimize and post to your company’s existing accounts on Facebook, Twitter, Instagram, Pinterest, and/or LinkedIn. If not, we’ll take care of creating and updating up to five accounts (Facebook, Twitter, Instagram, Pinterest, and/or LinkedIn) for you as part of our setup process.
Local Business Directories (12)
Local business directories are a great way to get traffic referrals to your website and powerful citations that can help with achieving better rankings. Citations typically come in the form of listing your company name, business address, phone number, and website URL (aka NAP or NAPW info). The consistency of these types of mentions of your company are important for your SEO efforts as they allow search engines to effectively verify who you are and what you have to offer.
Because citations are an important aspect of ranking well in Google Maps, we go through 12 of the most powerful local directories and either create or claim your business listing and optimize the page for gaining the most utility.
Google My Business
Most businesses that have been around for a year or more have a Google My Business (GMB) page, whether they know it or not. If you have a GMB profile that was created automatically for your business, we can simply claim it and fill in any missing information. If you have previously claimed or created your own GMB profile, we’ll go through it with a fine-tooth comb and make sure it’s setup for success.
Google Analytics
Google Analytics is one of the most popular tools for monitoring and tracking website performance. Analytics allows us to see where traffic came from, what visitors do and see when on the website, plus how many people called, filled out a form, or purchased something.
Our team uses this information to strategize about future activities, look for holes or opportunities within the existing strategy, better understand user-flow and visitor behaviors, measure growth, and for reporting purposes so that you understand what exactly you’re paying for and why.
Google Search Console
Google’s Search Console is yet another tool used in the SEO industry, but unlike Analytics, which monitors a website’s overall performance, Search Console reports on how a website performs within Google Search.
While we can derive a ton of information from Search Console, the key areas we look for are the total number of website clicks via Google Search, the number of impressions your website content receives when someone performs a Google Search, the click-through-rate (CTR) – clicks divided by impressions, and position (or rank) for individual keywords and your website as a whole.
As with Google Analytics, Search Console data is used for the betterment of your campaign as we progress.
Website Heatmaps & Recordings
You read that correctly! We implement visitor heatmaps and recording with your website so that we can see what an individual (or majority) does on a specific page. With heatmapping we can see how far users scroll, what they interact with (and don’t), then use the information to create a better user experience. Similarly, recordings are videos that can be studied that show us user interactions and help us to understand how effective a page’s layout and content is.
Reporting Dashboard
We provide you with a reporting dashboard that can be accessed 24/7 via any device that’s connected to the internet. When setup, we provide you with a link that you can use to access the report, which is updated in near real-time.
Effective reporting is important for a number of reasons and our team uses the data to formulate future strategies, identify what’s working (and what’s not), measure growth, and a whole lot more.
Clients use their reporting dashboard to quantify their marketing efforts and overall ROI.
Details About Your Local SEO Campaign
If you have any questions about the following information, please contact us.
Keywords
This is the total keyword count for the campaign that you choose. With Package 1, for example, we identify the 10 most impactful keywords to optimize for (in regards to bringing in new business). With Package 2, we focus on 15 keywords and with Package 3, we optimize your campaign for up to 25 keywords.
When your campaign first launches, we conduct keyword research to discover the best keywords to use. We then make note of your website’s current keyword rankings and provide that information to you in our Baseline Report. We use this information throughout the course of your campaign to measure and report upon improvements.
Content Pieces
Depending on the package you choose, you receive one, two, or three pieces of content each month. Content comes in many forms, but the most common ways we deliver content to you is in the form of articles and graphics. Articles are approximately 1,000 words each; however, you may end up receiving two 500-word articles at the discretion of your strategist.
Your strategist develops a content plan and reviews it with you prior to going into production. Upon your approval, each content piece is produced, published on your website, and promoted.
Natural Backlinks
A natural backlink is one in which a blogger, writer, webmaster, etc., links to your website without any monetary compensation. Typically, these types of backlinks occur organically when someone deems your content good enough to share with their audience.
We get third-party websites to link to your content by letting them know it exists. In other words, we eliminate the element of chance (in regards to others stumbling upon your content) by alerting potentially interested parties that we have something they may want to link to.
Citations
No local campaign would be complete without ensuring your website has all of the most powerful directories linking to them. These types of citations help search engines associate your brand with your offerings.
When we setup your campaign, we submit or claim your company’s listing on the most well known local business websites on the internet. Furthermore, we submit your information to the leading aggregators of local business data to ensure as many directories as possible have the most up-to-date info on your company.
On a monthly basis, we identify and optimize your company’s listings across niche and lesser known directories in effort to pass as much authority on to your website as possible.
Social Posts
As part of our content marketing approach, we post blog content, service and product information, and industry-related articles to your social media profiles. This helps grow your audience, drive more website traffic, and increase social signals to various people, apps, and services that rely on them.
If you don’t have any social media profiles to date, we create and/or optimize up to five accounts as part of our setup process.
Google My Business Posts
Google My Business (GMB) is the key to ranking well for local search queries. Without a well optimized GMB page, you may miss out on opportunities sent via Google Maps.
As part of our ongoing monthly deliverables, we update your GMB profile with special offers, customer alerts, events, etc., in effort to keep it refreshed with up-to-date messaging.
Onpage Optimizations
Each month we perform up to five pages or 30 minutes of search engine optimizations to the content on your website. This typically comes in the form of updating keywords, adding copy, internal linking, or adjusting conversion points.
Monthly optimizations are determined based on reporting – Analytics data, Search Console performance, and keyword tracking, to name a few.
Reporting
All clients get a monthly report delivered via email approximately one-month after signing up. In addition, Local Adventurer and Local Trailblazer clients receive a 15-minute progression meeting with their account manager each month (per location).
We also make sure that you have access to your campaign’s reporting numbers when you need them. Which is why we provide all clients with a real-time reporting dashboard that is accessible via weblink and that gives you the information you need to make important business decisions.
Your reporting dashboard shows website visitors, conversion rates (total calls and lead forms filled out), product sales (where applicable), social media interactions, keyword rankings, tasks completed, and a whole lot more.
Local SEO Audit Checklist
To ensure your local search engine optimization solution moves in the right direction, we assess and address a number of key areas that can affect the success of the campaign (including, but not limited to, the following).
Website Content & Keywords
Optimized Homepage
As the nucleus of your entire website, your homepage should include an abundance of information about your company, services / products, location information (if a single location), keywords, contact details, and easy access to important internal pages.
Location Information
Information about the location(s) of your business is vital to ranking well for local-related search queries. Location information should have an overview of the geographical area, a list of available services / products, customer reviews, FAQs, geo-tagged imagery, hours of operation, embedded map, driving directions, NAP details, and CTAs.
Dedicated Page(s) for Offering(s)
In effort to optimize your website for your services / products it’s important to have a dedicated page for each that includes an in-depth description, imagery, related offerings, customer reviews, and proper usage of keywords.
Structured Data Markup (Schema)
Schemas are a form of shared vocabularies that are added to the code of your website that better communicate who your company is and what it is you have to offer. Commonly, search engines use this information to enhance certain listing on their results pages.
Mobile-friendly Design
Google conducts mobile-first indexing. Which means they use the mobile version of a webpage’s content to index and rank it. A website that’s not mobile-friendly or one that’s not responsive on tablet and mobile phone may not rank as well as one that is (assuming all things are created equal).
Company Blog
A blog is a great way to communicate with potential customers, existing customers, plus other stakeholders and should have content about the area you operate in. An effective blog will drive visitors in the exploratory phase of buying and the decision making phase alike.
Dedicated Page(s) for Offering(s)
In effort to optimize your website for your services / products it’s important to have a dedicated page for each that includes an in-depth description, imagery, related offerings, customer reviews, and proper usage of keywords.
Website Speed
Desktop
Mobile
How quickly your website loads is an important aspect of Google’s Core Web Vitals – a set of user-facing metrics related to speed, responsiveness and visual stability that affect usability and user experience. Generally, the faster a webpage loads, the better the experience for the visitor.
Website Onpage Metrics
Missing / Duplicate Page Titles
Meta title tags are important for alerting search engines as to what your webpage is about. They’re also the first thing users see when they come to your site via search engine.
Missing / Duplicate Meta Descriptions
Meta descriptions are important for communicating to search engines as to what information is on the webpage. Similar to page titles, meta descriptions are displayed in the search engine results pages.
Missing / Duplicate Headings (H1)
Headers are just as important to search engines as they are for users. Typically, the first header (H1) on the page describes what the entire page is about. From there H2 headers are used to highlight the most important sections, H3s are used to categorize the most important H2 information and so on.
Missing / Duplicate Image Alt Tags
Alt tags are small descriptions given to images on a webpage. These tags should describe, as best they can, what the picture, drawing, or graphic is. Search engines use this information to better understand what the page is about. Alt text is also designed to aid the visually impaired.
Broken Links (404 Errors)
Broken links give users a poor experience and can sometimes cost a company a lot of money by not directing traffic to specific pages. Whether internal links or outboud external links, 4xx and similar errors should be fixed.
Google My Business (GMB)
GMB Profile Claimed / Verified
If you’ve been in business for more than a year, there’s a good chance that you already have a GMB page. If that’s the case, it can be claimed and optimized. If not, we create a GMB page for your business.
GMB Profile is Accurate & Complete
A fully completed GMB listing has the legal name of the organization, a full-length description of the company, high-quality images, business hours, correct address, local phone number, and an email address for customers to contact you at.
GMB Posts Utilized
One reason for why GMB posts are so critical is due to Google prioritizing quality data in its local search results. Ensuring you’re regularly offering some form of utility for your customers is a great way to increase your profile’s ability to rank well.
No Duplicate GMB Profiles
Having duplicate GMB listings for the same company can be a roadblock for ranking well in Google Maps’ results. There should be only one GMB page per location.
Customer Reviews
Take a moment to read what our customers are saying!
